The technical half of your venture
A senior engineer — and a founder myself — in your corner each month. I help you steer what to build and what to skip, get it built fast, bring real AI leverage — and teach you enough along the way to make the calls yourself. All without hiring a full-time CTO or a development team.
This is a partnership, not contracting. You get the decisions, the build, and someone in your corner month to month — priced on what it's worth to you, not on a clock.
Not sure where you stand? Take the free assessment — a few minutes, and you'll get a clear read on where the gaps are.
Who this is for
You're building on real expertise. Maybe you run a coaching, consulting, clinical, or expert practice and you're turning what you know into a software product or a smarter way of working — or maybe you're pivoting, building something new on the back of everything you've built so far. Either way, you don't have an engineering team, and you don't want the cost or risk of building one.
What you need is a trusted technical partner who has done this many times before: someone to make the calls, build the things, and keep you from spending money on the wrong product.
Sound familiar?
A strong business, but no technical co-founder and no obvious way to get one.
You know you should be using AI, but you don't know where to start or what's even possible.
You're worried about wasting thousands on the wrong agency, the wrong developer, or the wrong product.
You can't always tell what's quick, what's hard, and what's a trap.
What a partnership gives you
Clear direction
I help you steer what to build, what to skip, and what to build it with — so you're not pouring time and money into the wrong thing.
Rapid prototyping
Your site, your lead funnel, AI agents built on your expertise — built fast, because experience and AI do the heavy lifting. Something real in front of customers and investors quickly, not months and a fortune from now.
Founder mentoring
I teach you to speak tech — what's easy, what's hard, how to judge a quote or a developer — so you come away able to make confident calls yourself, not dependent on me or anyone else.
AI where it actually helps
I find the places AI gives your venture real leverage — and ignore the places it doesn't.
Always in your corner
Regular strategy calls and always-on access, so you've always got a senior technical brain to lean on.
Need a whole product built, not just the next step? We scope that deliberately, as its own defined piece of work — agreed up front, so the shape and the cost are always clear.
How it works
A single monthly fee. Monthly rolling, cancel any time with 30 days' notice. No hours billed, no day rates — you pay for the value, not the clock.
What it costs depends on how much is moving at once, so we agree the monthly once we've talked and I understand the venture. The two-minute check-in is the quickest way to a straight answer.
Finding your feet
Steady momentum on the one thing that matters most, with the decisions made and the work moving.
Launch and growth
A tighter cadence and a larger build scope, with several things moving at once.
Why work with me
I'm Will Forty. Twenty years building software — across fintech, banking, and AI — and I'm a founder and builder myself, with a portfolio of my own products behind me.
That means I've already made the expensive mistakes with my own money, so you don't have to make them with yours. You get a peer who thinks like a founder, not a contractor waiting for a brief.
Questions founders ask
Why not just hire a developer?
Cost, management overhead you'd have to provide, and judgement you'd have to supply yourself. A partnership gives you a senior, founder-minded technical lead for less than a hire — and none of the management burden.
What if I need a lot built?
A bigger build — a whole product, say — is scoped deliberately as its own defined piece of work, agreed up front. The monthly partnership keeps you moving; substantial builds are planned for what they are, so the scope and cost are always clear.
What do I actually get each month?
Progress, clarity, and confidence: agreed priorities delivered, the hard calls worked through together, and a roadmap kept honest — so you always know where things stand.
Can I stop if it's not working?
Yes. It's monthly rolling with 30 days' notice — start, see the value, and stay only as long as it's worth it.
Let's talk about your venture
Tell me what you're building. I'll reply within two business days from will@fortytech.co.uk.